What is it?

This is a tooth powder which is used for whitening but can also be used in place of toothpaste. It is made up of the following main 100% organic ingredients known for whitening and removing impurities:

• Activated Charcoal 
• White Kaolin Clay 
• Calcium Powder 
• Cloves  
• Cinnamon 
• Ginger  
• Peppermint 
• Lemon powder 

If you want details on what role each ingredient plays, check out this link Laila London tooth whitening powder

I bought  a jar (60g) from Boots for £9.99.

What does it taste like?

Not much really. I have read some review where some people noticed a flavour, but I didn’t. I have been using the powder in place of toothpaste and it has taken me a while to get used to not having a huge mint hit after brushing.

How do you use it?

The instructions say to put a pinch of the powder in your palm and dip your wet toothbrush into it, then brush.

I like to shake a bit of the powder into my palm rather than dipping my fingers into the jar each time. I then dip my wet toothbrush into the powder and brush my top teeth. I find that to get a good amount of product over my teeth that a second dip into the powder for my bottom teeth is needed.

Does it work?

Are my teeth whiter? Yes I think they are. This isn’t an overnight solution. I have been using the powder for 10 days and have noticed that my teeth have a nice shine to them.

But something else happened that really impressed me. Four days in, the plaque in my problem area (I get build up between my two lower front teeth) came loose and just fell out. Just fell out! After years of only being able to budge it using a dental scraper, it just fell out. Sold. I’m sold. Bring in my lifetime supply!